Logo. Revisions.

The circle-with-T. avatar is out. Below are the alternatives across three directions — pick one or mix and match. Each mark has a Download SVG button. The wordmark TRANSIT. stays untouched in all cases; this is only the compact mark used for favicons, social avatars, and tight UI.

Rejected

Circle + T.

Reads soft and generic. Conflicts with the angular Barlow Condensed wordmark and the squares-grid motif. Removed from the brand spec.

Direction 01 — Square / Tile

Lean into the squares.

The grid is the brand's strongest motif. The compact mark becomes a tile that sits inside the grid, not on top of it.

A — White Tile / T.SQUARE · 1:1

Bold press-stamp energy. Reads as a logotype, not an avatar. Black T. inside a white square — high-contrast, print-native, scales to a 16px favicon cleanly.

B — Volt Tile / TRN.SQUARE · 4:3

Volt tile with a dark monogram. The most "branded" option — instantly recognizable in a crowded feed. Use this on Instagram, app icons, and OG images.

C — Stack / T. + RuleSQUARE · 1:1

Echoes the wordmark structure (mark + transmission rule) at compact scale. Quietly systematic. Best for in-product UI badges and document headers.

A2 — Dark Tile on VoltSQUARE · 1:1

Inverse pairing of A. For volt-background contexts (header, CTA cards, hero stickers).

Direction 02 — Pure Typographic

No container. Just type.

No frame, no shape — the typography itself is the mark. Most flexible for print, OG cards, and any context where the wordmark is too long.

D — Naked T.TYPE-ONLY

Just the letter T and the volt period. The most minimal possible mark. Best for documents, email signatures, watermarks.

E — Naked TRN. + RuleTYPE-ONLY

Three-letter monogram with the transmission rule beneath. Reads as press/broadcast shorthand — feels like a station ID.

F — Italic TR.TYPE-ONLY

Italic-only outlier. Slants forward — motion, transit, in-progress. The only italic mark in the system.

D2 — Naked T. / LightTYPE-ONLY · LIGHT

Light-mode variant of D. Solid black, no volt. For print, letterhead, and contexts where volt would be loud.

Direction 03 — System / Utility

A glyph from the pipeline.

Abstract marks tied to the press-pipeline diagram. These read as functional glyphs — broadcast, signal, transit — rather than logotypes.

G — Signal BarsGLYPH

Broadcast strength bars, last bar volt. Reads as "signal active." Pairs with the SYSTEMS ACTIVE status indicator.

H — Pipeline ArrowGLYPH + WORD

The arrow already used in your hero diagram (▸ ARTIST SUBMISSION). Promoting it to the wordmark ties brand and product diagram together.

I — Volt SlashGLYPH

Skewed volt slash next to T. Punk-magazine energy. Strongest as a sticker / loading state.

J — Pipeline NodeGLYPH

Treats T. as a node in the press pipeline. Most "infrastructural" of the set. Best for technical contexts, dashboards.

Examples

Instagram posts.

How the brand and the recommended marks (B + D + the wordmark) live in the feed. Built at 1080 × 1350 (portrait) and 1080 × 1080 (square) — the two formats Instagram favors. Captions and topics shown are placeholders.

01 · Launch / 1080×1350

SYSTEMS ACTIVE

SUBMIT YOUR RELEASE.

Press kit. Bilingual pitches. Playlist outreach. In under an hour.

TRN.

UMBRA GROUP
TRANSIT.SYS

02 · Quote / 1080×1350

— ARTIST QUOTE

"Submit once. Pitches in two languages by morning."

— Beta artist · Buenos Aires

TRANSIT.

@TRANSIT.FM

03 · Deliverables / 1080×1080

▸ WHAT YOU GET

EVERYTHING. DONE.

Press kit / EPK · EN + ES
Media pitches · genre matched
Playlist outreach · curator-ready
Social content pack
Live campaign dashboard

04 · Bilingual / 1080×1350

SUBMIT.
WE HANDLE
THE REST.

ENVIÁ.
NOSOTROS
HACEMOS EL RESTO.

Note: shown at thumbnail size. At full feed size, type weight reads stronger and the volt is louder. Want me to export these as actual 1080-px JPGs for scheduling? Just say the word.

Where the compact mark shows up

Compact-mark contexts.

Wherever the full TRANSIT. wordmark is too long. The compact mark earns its keep in these four places.

Favicon · 16–48px

Instagram Avatar

T Transit Dashboard

Browser Tab

TRN.

Email Signature

Recommendation

Lock B for social, D for everything else.

B (Volt Tile / TRN.) is the strongest social-feed mark — it's instantly Transit and survives a thumbnail. D (Naked T.) is the cleanest type-only mark for favicons, documents, and email. Together they cover every compact-mark surface without a circle. Reply with which letter(s) to lock and I'll fold them into the brand-identity spec.